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Cristiano Ronaldo was crowned Worlds Best Player today and in quick response, Nike introduced us to this killer pair of custom boots. The Mercurial CR7 Lava was designed specifically for Ronaldo and were given to him after he was awarded his third Ballon d,Or. Gold was selected as the main color on the boot because gold is earned. Ronaldo earned his golden award with tremendous play for club and country. As a tribute to Ronaldo,s work ethic, Nike added a special touch to the Mercurial CR7 Lava. For the first time in Nike history, micro-diamonds have been applied by hand to the CR7 logo of the boot.

The micro-diamonds are remnants from larger stones that are painstakingly perfected by craftsmen. As the diamonds are refined and the details sharpened, tiny pieces are cut away, leaving micro-diamonds behind as evidence of work in progress. The commitment to keep chipping away at something already impressive reminded Nike,s design team of Ronaldo,s work ethic. While many see Ronaldo as the best in the world, he sees room for improvement.

What a release and you gotta love the story placed on it by the creative team at Nike. And you know fans are going to eat up this design, it is about as sharp as they come.

Will we get to see these boots in action. As you would expect, there is only one player going to be wearing these.Nike Mercurial Superfly IV CR7 Lava boots and it will be this weekend when Ronaldo puts them on during the Real Madrid vs Getafe match. For the rest of us, we will just have to watch on and enjoy catching them in action during their only on-pitch appearance.

Nike Mercurial Superfly IV CR7 Lava FG Football Shoes Black White Red now is available for purchase at footykicks.com.

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